The Power of WHERE: How Geospatial Analysis can Lead to Better Decision Making

In an era where location digitalization is constantly evolving —the where factor—is crucial for problem-solving and decision-making capabilities. Now, most data and measurements are associated with a location, and therefore, can be placed on a map. Location data and analysis are critical for businesses to uncover opportunities and increase productivity.

Maps are now being used in data analysis by interpreting its contents, finding patterns, assessing trends, or making decisions, this process is, called Geospatial Analysis. Spatial Analytics brings indispensable context to everything from market demographics, to customer behavior, to competitor tracking and operation optimization.

“Spatial Analytics and data science are fueling a

transformation in the connected age.”

-Marianna Kantor, Esri

Geospatial Analysis is the most intriguing and remarkable aspect of GIS. It is the process of deriving meaningful insights from geospatial data captured by GIS. Using Spatial analysis, you can combine information from many independent sources and derive new sets of information (results) by applying a set of spatial operators. GIS and Geospatial Analysis allows you to solve complex location-oriented problems and give a better understanding of the WHERE and WHAT of your business operations. Spatial analysis lends new perspectives to your decision-making.

To Use or Not to Use: Why Geospatial Analysis is important?
1. Understand where things are or where events occur
2. Measure sizes, shapes, and distributions of things or measurements
3. Analyze relationships and interactions between places
4. Optimize locations for facilities, or routes for transportation
5. Detect and quantify patterns and relationships between data and measurements
6. Make predictions based on existing or theoretical patterns and data


See how other industries are taking advantage of Geospatial Analysis:

Government
 Police, LGUs, and other public distribution systems are using spatial analysis for better administration and efficient operations.
Telecommunication
Create a map analysis comparison of competitor network coverage and actual bandwidth.
Retail
Improve sales with an optimized Business expansion planning and analyze location-based demographics to have better insights
Energy
Identify and Analyze the potential location for energy exploration in a Map

Today’s interactive maps, driven by Geospatial analytics and real-time awareness, are the language of where. Where, increasingly, is the language of commerce and much more.

Webcast Technologies Inc. is an IT company specializes in Location-based solutions, including Geospatial Analysis

Powered by Google Maps, Geospatial analysis combines location data with multiple layers of information — like customer relationship management, business intelligence, and asset management — into interactive, real-time maps, visualizations, and dashboards that drive stronger decision-making.

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